Pollo Rey

Pollo Rey is one of CMI's leading brands. It was born in 1964 under the vision of entrepreneurship and thanks to the desire to serve the community. Since its inception, Pollo Rey has been a brand that transcends borders and currently has significant participation in Guatemala, Honduras and Costa Rica.

Currently, Pollo Rey relaunched its proposal, “Trust from its Origin” which aims to get closer to the consumer and provide the confidence that they seek so much when it comes to eating and feeding their families.

With this campaign we want to strengthen the role of the family, both women and men when it comes to shopping. In addition, it strengthens the active participation of the members of a family and emphasizes the superior quality of Pollo Rey and how buyers trust the brand for this reason.