Get to know the CMI brands highlighted in the “Top of Mind 2024” of Estrategia & Negocios Magazine. This achievement highlights consumer preference and loyalty in the region and reaffirms our dedication to quality and innovation.
As every year, CMI, Corporación Multi Inversiones brands were highlighted in the special edition of Estrategia & Negocios magazine on “Top of Mind” brands, an achievement that reflects consumer trust and preference throughout the region, and that highlights our dedication and constant effort to remain leaders in the region.
Each CMI brand is a testament to the fact that success goes hand in hand with our REIR Values: Responsibility, Excellence, Integrity and Respect.
CMI Brands in the 2024 Top Of Mind
The Top Of Mind 2024 special analyzes brand recognition in 25 different categories including food, beverage, retail and services, mobility, technology and home.
Today we want to share our brands that have stood out in several of these categories, thereby confirming our position as a market benchmark:
Grand TOM
Super TOM
Sustainable TOM Brands
TOM Brands in the region
- Toledo (Guatemala) – 39%
- Pollo Rey (Guatemala) – 67%
- Pasta Ina (Guatemala) – 77%
- Pollo Campero (Guatemala) – 23%
- Pollo Rey (Costa Rica) – 10%
- Toledo (Honduras) – 6%
- Pollo Rey (Honduras) – 37%
- Pasta Ina (Honduras) – 30%
- Toledo (El Salvador) – 29%
- Pollo Indio (El Salvador) – 80%
- Pasta Ina (El Salvador) – 31%
- Pollo Campero (El Salvador) – 13%
- Milano (Dominican Republic) – 41%
Focused on innovating and connecting with the consumer
The strategies that keep us at the top of the “Top Of Mind” are anchored in what our consumers tell us and in continuous innovation and solution creation, developing the following success strategies:
Pollo Campero: With the launch of the “Vive a Todo Sabor” (Full flavor Living) campaign, we focus on connecting with consumers through new experiences and a robust digital ecosystem. In addition, we are expanding our presence in the United States, with the recent opening of restaurant number 100.
Pollo Rey and Pollo Indio: these brands stand out for their high rate of recognition and innovation processes that get ahead of consumer needs.
Toledo: a brand that stands out for its closeness and effective communication and offers innovative and healthy products.
Pasta Ina: we continually develop new products in alignment with market trends.
Our commitment
CMI, Corporación Multi Inversiones continues to be committed with creating products and quality solutions, driven by its passion for clients, inspired by the teachings of Juan Bautista Gutiérrez over 100 years ago and furthering the development and joint growth legacy of Juan José Gutiérrez, Chairman of CMI Foods and of Juan Luis Bosch, Chairman of CMI Capital.
