Being recognized by one of the most prestigious academic institutions in the world is a milestone that reaffirms the vision, values, and tireless commitment that have driven Pollo Campero’s evolution into a global brand.
Since its arrival in the United States back in 2002, Pollo Campero has established itself as one of the flagship brands of our portfolio in the U.S. Under the strategic vision of CMI, Corporación Multi Inversiones, the focus has been clear: to grow sustainably in this market, bringing the unmatched Campero Flavor to new consumers. Today, with more than 130 restaurants and a presence in over 60 cities across 20 states, the brand continues to make steady progress in the U.S. market.
Recently, Harvard Business School (Harvard Business Impact) developed a case study on Pollo Campero’s expansion in the United States, marking a significant milestone in our company’s journey and celebrating the dream and passion that have made Pollo Campero a global brand.
Pollo Campero has become an iconic brand that creates memorable moments and unites cultures beyond borders. Its unique and distinctive flavors have made it one of the most recognized and beloved brands among the public, helping it gain more customers and consumers in the various countries where the brand has expanded around the world.
A Case Study for High-Level Business Students
According to the Harvard Business Impact website, Quick Cases are short cases based on real business dilemmas that place students in decision-making scenarios. They are versatile, require little preparation time, and foster dynamic group discussions.
In the case explanation, Luis Javier Rodas, Managing Director and COO of Pollo Campero USA, and José Gregorio Baquero, CEO of Pollo Campero, explain that despite the company’s success in introducing the brand to the U.S., it is necessary to reassess its strategy to achieve substantial growth. Guided by both executives, the case presents four potential segments to target with the strategy, and students must evaluate the pros and cons of focusing on each one while protecting the brand’s value and cultural authenticity. This allows students to explore compelling dilemmas and apply their academic knowledge in decision-making scenarios.
Currently, CMI is led by the third generation of the founding family, with Juan José Gutiérrez Mayorga serving as Chairman of CMI Foods and Felipe Bosch Gutiérrez as Chairman of CMI Capital. Both reaffirm their commitment to continue growing together, creating life-changing opportunities with a warm, family-oriented approach.
