In a recent interview with NewsRadio 1080 KRLD’s David Johnson, Luis Javier Rodas, General Manager and COO of Pollo Campero USA, revealed the key strategies driving the brand’s growth and highlighted plans to expand into strategic markets such as Florida and California.
Recently Luis Javier Rodas, our General Manager and COO of Pollo Campero in the United States, was interviewed by experienced business analyst David Johnson of News Radio 1080 KRLD in Dallas, Texas.
Key strategies for CMI’s growth
During the interview on CEO Spotlight, Luis Javier shared our key strategies focused on consolidating and expanding Pollo Campero’s presence in strategic markets. Based in Dallas, the brand efficiently manages its operations and plans its expansion to give more people the opportunity to experience our signature flavor.
“Our main growth is going to happen in Florida and California,” said Rodas. This expansion speaks to business growth and bringing our unique culture and flavor to more corners of the United States.
He also emphasized the importance of maintaining our roots as we adapt and grow into new markets. The Guatemalan and Salvadoran market will always be fundamental for Campero because they are the ones who trust the brand and stay for the unique taste, distinctive quality and extraordinary experience. To drive growth, the brand is looking to reach and engage new audiences in the U.S. market, he said, adding that success has also been due to an active and strategic presence in social networks, which invites everyone to try its products.
Commitment to sustainable development
One of the keys to achieving our growth objective is the vision and leadership of Juan José Gutiérrez and Juan Luis Bosch, Chairman and CEO of CMI Foods and CMI Capital, respectively. They have successfully steered CMI on a path of growth and commitment to excellence.
At CMI, Corporación Multi Inversiones, we are committed to generating sustainable development. Therefore, we constantly strive to implement practices that ensure business success and promote a positive impact on the environment and the communities where we have a presence.
Click here to listen to the podcast.
